Core Values List
Get clear on your core values so you can put them into action in your creative business
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Abundance
Accountability
Acceptance
Accessibility
Accuracy
Achievement
Activeness
Adventurousness
Affection
Altruism
Ambition
Approachability
Assertiveness
Attention to detail
Balance
Beauty
Being the best
Belonging
Boldness
Bravery
Calmness
Capability
Carefulness
Caringness
Challenge
Change-making
Charity
Cheerfulness
Clarity
Clear-mindedness
Collaboration
Comfort
Commitment
Communication
Community
Compassion
Competitiveness
Connection
Consistency
Contentment
Continuous Improvement
Contribution
Control
Cooperation
Correctness
Courage
Courtesy
Craftiness
Craftsmanship
Creativity
Credibility
Customer-centricity
Curiosity
Daring
Decisiveness
Democraticness
Dedication
Dependability
Determination
Devoutness
Dignity
Diligence
Directness
Discipline
Discovery
Discretion
Diversity
Dreaming
Drive
Duty
Dynamism
Eagerness
Ease of use
Economy
Effectiveness
Efficiency
Elegance
Empathy
Empowerment
Engagement
Enjoyment
Entertainment
Enthusiasm
Equality
Evolution
Excellence
Excitement
Exhilaration
Expertise
Exploration
Expressiveness
Fairness
Faith
Family-orientedness
Fearlessness
Fidelity
Firmness
Fitness
Fluency
Focus
Freedom
Freshness
Friendship
Fun
Generosity
Genuineness
Goodness
Goodwill
Grace
Gratitude
Growth
Guidance
Happiness
Hard Work
Harmony
Health
Heart
Helping Society
Heroism
History
Holiness
Honesty
Honor
Hope
Human-first
Humility
Humor
Imagination
Impact
Independence
Individuality
Ingenuity
Inner Harmony
Innovation
Inquisitiveness
Insightfulness
Inspiration
Intelligence
Intimacy
Intuition
Joy
Justice
Kindness
Knowledge
Leadership
Legacy
Liveliness
Logic
Longevity
Love
Loyalty
Mastery
Merit
Mindfulness
Motivation
Neatness
Obedience
Objectivity
Openness
Optimism
Order
Organization
Originality
Partnership
Passion
Patience
Patriotism
Peace
Perfection
Performance
Persistence
Personal development
Playfulness
Piety
Poise
Polish
Popularity
Positivity
Potential
Power
Pride
Privacy
Preparedness
Productivity
Professionalism
Progress
Prudence
Purity
Quality
Recognition
Reflection
Relationships
Reliability
Resilience
Resourcefulness
Respect
Responsibility
Restraint
Results-oriented
Rigor
Safety
Satisfaction
Security
Self-actualization
Self-control
Selflessness
Self-reliance
Sensitivity
Serenity
Service
Sharing
Shrewdness
Simplicity
Practicality
Precision
Sincerity
Skill
Soundness
Speed
Spontaneity
Stability
Strategic
Strength
Structure
Success
Support
Sustainability
Talent
Teamwork
Temperance
Thankfulness
Thoroughness
Thoughtfulness
Timeliness
Tolerance
Traditionalism
Trustworthiness
Truth-seeking
Understanding
Uniqueness
Unity
Usefulness
Value
Variety
Virtue
Vision
Vitality
Warmth
Welcome
Wonder
You're invited to:
The Creative Business Design Lab!
The Creative Business Design Lab is a free, monthly series of open conversations where we work together to solve real world problems that are part-and-parcel of running a successful creative business.

A FREE strategy session for creative pros and entrepreneurs
Simplify to Amplify Roundtable
Chart a path to stop working so damn hard and start getting the results you deserve
You’ve built a creative career rooted in your passion for your work.
Your vision for how meaningful it can be for others. Your commitment to a creative life. You’ve probably managed to score some big paydays along the way via referrals, word of mouth, and pure determination.
You’re justifiably proud of what you’ve achieved.
But you face a gap. Maybe a chasm.
- You need to get real about your creative business and put in the structure and foundation that will support your growth. But the advice you see is totally out of alignment with your creative work (and the demands of your life!)
- You’ve been working professionally in your field for years and are amazing at what you do…but the money and the time crunch just get worse. You need to shift the paradigm.
- You’ve got a million possibilities swimming around in your head. You need to figure out what to focus on or how to quit second-guessing yourself.
And you want to do it all while taking care of yourself, mentally and physically.
First of all, let me just say that you’re a badass. It’s no joke to get as far as you have!
But you can see that what got you here won’t get you where you need to go.
You need a new strategy, and not one cobbled together from the “Top 10 Tips” flung about by Insta-influencers and self-help books. None of that generic advice can address the specific issues you face.
That’s why I’m so happy to invite you to join me and an amazing group of creative peers who take their business as seriously as you do at the (free) Simplify to Amplify Roundtable.
Each month, bring whatever creative career and business questions you’re grappling with, and we’ll spend an hour addressing what’s working, what’s not working, and what to do next.
Our next session is:
October 4th at 12PM ET
I’m Jessica Abel
I’m a cartoonist/ author/ teacher/ editor/ illustrator turned creative business owner.
I know what it’s like to be doing everything “right,” and realize that people on the outside think I’ve got it all nailed, yet working insane hours and still not making ends meet.
My own story is why I’m totally committed to my mission to help as many artists, writers, and other creatives take control of their careers as I possibly can.
I believe that every professional creative needs to equip themself with powerful, effective strategy so that they can build businesses that meet their needs. Strategy—which includes getting a handle on the numbers—is the key that unlocks powerful decisions that will allow artists to live and work as they choose.
We (the big We—the world) need you to be successful because we need you to have the freedom and support to bring your work to the world for the rest of us to experience!