You've got a vision for how you want to work, how you want to live, and the impact you want to make in the world.
Your vision for your future dangles the promise of the three magic ingredients for rewarding work:
Autonomy
Taking a midday walk because that’s what your brain needs.
Actually being there for dinner with your family instead of sending another “sorry, running late” text.
Mastery
Bringing every iota of your hard-won expertise into play solving problems worthy of your skills.
Doing the work that makes you think “this is what I signed up for.”
Purpose
Creating ripples that turn into the waves that reshape someone's whole world.
And once you taste that, it's not something you can walk away from and just “get a job.”
It's under your skin.
But bringing that vision to life can feel impossible in the face of…
...your kraken-like day job that wraps its sucker-lined limbs around every spare minute
...your free-range clients, heedlessly breaking through the boundaries you thought you'd reinforced with barbed wire
...your to-do list that seems to double each time you blink
...your kids' orthodontist, your partner's grad school loans, your ancient HVAC system's death rattle
...your mental bandwidth that feels like a nut in a cracker, about to pop
That’s when the future you’re trying to build endlessly recedes like a mirage in the desert.
Build a future you can trust
You can do much more than simply escape what's not working. Instead, let’s build a business powerful enough to transform your whole relationship with work and creativity.
Bringing in a healthy income is life-changing, not because the number in your bank account hits some arbitrary level, but because you'll be able to...
Take care of your health. Finally get that dental work done. See a specialist about your neck pain. Buy the organic veggies without checking the price.
Take care of your people. Pay off the plumber so your partner can relax. Get your kid those ridiculous sneakers she's been begging for. Hire help for your mom so she can stay in her home.
Stand tall professionally. Feel confident with clients and peers. Fire toxic clients and work with people who value you. Know how valuable your work is, and get paid accordingly.
Create real time freedom. Spend time on your creative work without guilt. Design your schedule around when you work best. Take an actual freaking vacation.
Creating an offer this grounded in reality and this aligned with who you are is not something you can figure out in the frayed margins of your busy life.
But when you get the help you need to design that offer—which becomes the foundation of a profitable and flexible business—that’s when you start living the life you have always known was possible.
Choosing your projects.
Setting your schedule.
Doing your best work and getting paid for it.
I felt like I’d lost 15 pounds. It was wonderful.
I had a story in my head, and it was going to be this monumental thing, and I just couldn’t seem to get any traction. I would panic. Like, now what, now what I do I do? Where do I begin?
I completed this thing that I had been carrying around with me. It turned out not to be as monumental as I thought! It felt good, and it felt like closure, and no regrets.
And wow, I felt so light! I felt like I’d lost 15 pounds. It was wonderful.
— Melissa Eddings Mancuso
art professor and painter
It was life-changing.
What we did in the Creative Focus Workshop has been—and I do not use this lightly—life changing.
The space where I had been working closed down and I kind of felt like I lost a bit of my identity. I slumped into depression for about 2 hours, and then woke up and thought, actually this is great, because now I can go off and do what I really want to be doing!
I'm astounded at how I recognized the opportunity of the release. So here I am with a clear head and I know exactly what sort of client and freelance job I am seeking next and what to say no to.
I feel really unstuck. It's not that I know exactly what to do, but I know where I want to go. I have a path.
— Bernie J. Mitchell
podcaster and content marketer
One of the best investments I've made all year.
I felt absolutely overwhelmed, and I had too many ideas to really get focused in on what I needed to do, and no way to consistently sort them. I felt guilty all the time, I felt like I never deserved a break.
And it felt like I was never going to be able to grow out of it.
Now, I have given myself a promotion. It's amazing how much my firm has grown and how much clarity I've gotten around what I do. I'm able to go and sell projects now that I would never have even attempted to follow up on as a result of what I have learned.
This is one of the best investments I've made all year. Jessica sent out an email calling for early registrations and I opened it and I opened my wallet, clicked on the link and signed right back up.
— Jenny Trautman
strategic consultant
I wanted to share the joy and excitement with you that YOUR COURSE WORKS!!
I still have the fading Post-It note on my wall beside my desk that says “Create Season One of Podcast and make it awesome, and organized, and exciting." I am doing essentially that.
The podcast is called This is Our Time, and it follows the journey of five women who go on the largest-ever all-female expedition to Antarctica. As a result of doing this story, I have been invited to Antarctica on the second expedition, and I leave in ten days!
- Samantha Hodder, podcaster
You're going to see your life being transformed.
I look back and I realize that my God, I was working so differently six months ago. There are things I do and tools I have that make every day really, really much better.
What you will find out, like I did, is that you can read about this as much as you like. But not before you're actually in a workshop, doing the assignments each week, having this community around you, having Jessica to lead all of this—that's where you're going to see your life being transformed. So if you're on the fence, I would say don't think about it, just join. And you can thank me three months from now if you take my advice.
- André Hedetoft, film director
real people, real results
By the end of the year, I should be able to pull in enough to run the house on just my money.
I was feeling very guilty about not being able to bring in what I felt was really just my market rate. I'm not even asking for a lot. I just wanted to be paid for the skills that I had. And even that was not happening.
Now I'm at a place where I can very easily see that by the end of the year, I should be able to pull in enough to run the house on just my money.
Avantika Hari-Agrawal
filmmaker and marketing strategist
Incubator business coaching alum
The permission to design a business around what I would like my reality to be: That's been huge.
Designing the business around my reality and the permission to design a business around what I would like my reality to be: That's been huge....There's a structure. These are the moving parts, this is how they work together, and they've gotta work around me. That has been pretty mega.
Rauni Higson
Silversmith, artist in metal
Incubator business coaching alum
real people, real results
The permission to design a business around what I would like my reality to be: That's been huge.
Designing the business around my reality and the permission to design a business around what I would like my reality to be: That's been huge....There's a structure. These are the moving parts, this is how they work together, and they've gotta work around me. That has been pretty mega.
Rauni Higson
Silversmith, artist in metal
Incubator business coaching alum
“By the end of the year, I should be able to pull in enough to run the house on just my money.”
“I was feeling very guilty about not being able to bring in what I felt was really just my market rate. I'm not even asking for a lot. I just wanted to be paid for the skills that I had. And even that was not happening.
Now I'm at a place where I can very easily see that by the end of the year, I should be able to pull in enough to run the house on just my money.”
Avantika Hari-Agrawal
Filmmaker and marketing strategist
From $10,400 in 2021 to $24,000 in 2022. And the year isn't over yet.
“In 2021 I booked somewhere around $10,400 in portraits. This year I'm in the $24,000 range. And it's only the end of August, so who knows what the end of the year will bring.
I have a plan for my business now and that sense of... control isn't the right word, because control feels really tight, but a command of this information that I can use to make better choices, use to make better decisions, use to create strategies.”
Sarah Marie Lacy
Artist and portrait painter
From needing help with studio rent to fully funded through the end of the year
“My studio rent will be paid right through the end of this year, which is just mind blowing for me. I have gone from this slightly humiliating position of having to ask my husband, can you put money in my business account because I have to pay my studio rent? To that business account actually having funds coming directly from my clients. That's never been the case for me before, so it feels really good. I'm finally growing up, making a living.”
Deirdre Colgan Jones
Artist, mother, and coach
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