Blog
Articles on finishing self-generated work and building expertise-based creative businesses, with the Creative Engine, Ground Truth, and Capacity frameworks.
ground truth
What is the Ground Truth Framework?
WHAT IS THE GROUND TRUTH FRAMEWORK? You’re not asking too much. It’s not too much to want a creative business that feels fulfilling and funds the life you want to live. All you want is for your creative work to be what your professional life is organized around. Not the thing you squeeze in around everything else. Not the thing you’re building toward someday. The thing. The work that defines you, pays you, and takes up the space it deserves. That’s not asking too much. But your business needs to be built to deliver it. For some people that means building a business that funds and protects a practice that stays separate. For others it means putting the practice itself…
Leaving the teaching treadmill to become a poetry publication coach: Finding a sustainable path as a working poet
For years, award-winning poet Radha Marcum had been searching for a way to bring together her creative work and her income-generating work. Like many experienced creative professionals, she found herself split between two worlds—trying to maintain her artistic practice while cobbling together teaching and workshops (and copywriting gigs to boot!) to pay the bills. That changed when she developed a premium coaching practice helping poets develop publication-ready books. Within weeks of a small, targeted launch, she reported: “I got four clients right out of the gate. I’ve more than met my financial goals.” Each of those four clients brought in revenue comparable to teaching an entire class in the past. That kind of income can actually support her life and…
You may ask yourself: Well, how did I get here?
First of all, I realized I had a business model. Who knew?