CREATIVE FOCUS: REAL RESULTS

— Dorothea Deley
"MY BOOK IS DONE!
I had been working on this project for 5 years all by myself. I was lonely and stuck and despairing… You really can get a big project done in small steps taken regularly over time!"
Jump to:
In their own words:
15 years sitting on the shelf → published in 10 months.

I had lots of ideas, but was getting very little finished. I don’t have a schedule, I can’t define how much time I have. But nevertheless, something’s happened.
These Idea Debt objects just sat on the shelf, for years, collecting dust. Until—I guess it’s just a change of mindset—believing it’s possible. Just deciding. Yes, I will actually do it.
Michi Mathias
illustrator and cartoonist

Michi first joined the CFW in 2015, and has been an active participant in many formats ever since.
Since we met in 2015: She’s completed a 44-page book she’d been thinking about for 15 years, published a 100+ graphic nonfiction book, published a vegan cookbook, and drawn any number of documentary comics and illustrations for clients.
I know exactly what to do in the time I want to spend on making art.

When [my long-time client] didn’t give me any more commissions, I kind of fell into a big black hole. I had to give myself some structure, some deadlines like I’d been used to, and I didn’t know how. I felt desperate. I would not produce anything without an external deadline.
Now I know exactly what to do in the time I want to spend on making art, and I can trust my schedule instead of fighting it.
I finished my comic on time. It’s amazing, the progress I’ve made. Months ago when I chose my One Goal, I pushed to make it the most ambitious thing I could think of. And now I’ve done it!
Michael Wittmann
comics artist, illustrator (and lawyer)

Michael started finishing long, complex comics projects while continuing to commute to his very-full-time day job as a lawyer.
Finishing a book despite chronic illness

Finished! I began [my memoir] in April 2018, and in October 2020 I finished the first draft.
It’s 250,000 words long, the structure is a mess, and I’m missing some really important chunks.
BUT! I did it.
A key promise I made early on was that I would not burn the book and give up until I had finished this first rough draft. This year, that promise is what kept me going. I just kept telling myself, “You can trash it when you finish. Then you never have to look at it again.” I couldn’t wait to get to the end and set the book on fire.
Yet here I am, finished rough, terrible, awful draft in hand, and I have no intention of burning it or giving up.
Thank you, Jessica Abel, for helping me get this far!!!!!!!
Jennie Spotila
writer

Jennie Spotila is a writer who’s been housebound with chronic illness (ME) for over 25 years. She wanted to write a book her whole life, and now she has.
Committing to One Goal leads to the podcast that went to Antarctica

I really, really connected to the CFW approach, and how you talk about life in very real terms: If you only have 15 minutes to do this in a day, don’t worry. Just make the 15 minutes count.
I’ve done some of the books and workshoppy things in the past, but I always found them to be too unrealistic. They had this utopic notion that you had as much time as you wanted, that you didn’t have a life, and you weren’t a mother, and you didn’t have a job that you had to do in order to pay to do these things.
Right toward the end of the workshop, I started to pursue a story idea that came into my field of vision. I had the confidence to look at the spectrum in front of me and decide, this is its own thing. And then it just kinda clicked and I ran with it.
Samantha Hodder
podcaster

The result: This Is Our Time, an 8-episode narrative podcast about 76 women scientists on an all-female expedition to Antarctica.
I launched the full series just two weeks ago, and as a result of doing this story, I have been invited to Antarctica on the second expedition. I leave in ten days.
From burnout to a sustainable creative practice

Working on the 30-Second Bunnies Theatre [animated series] for so long — one title after another with a six to seven week turnaround — it was all I had time to do. I could be at the desk 20 hours a day if I wanted to. I got really burned out. And I just didn’t want to continue down that path.
Now, [coming back from a hiatus for the first few years of my daughter’s life,] in addition to the childcare component and having an additional human in the family, there’s just no more time. But I still need to make work.
The CFW gave me an opportunity to really create not only a sustainable way to earn a living, but a sustainable work process.
Jennifer Shiman
animator and creator of 30-Second Bunnies Theatre

Jennifer ran a successful one-woman animation studio for 10 solid years before taking a hiatus. The CFW gave her a process to return to the work she loved without the 20-hour days she could no longer tolerate.

Finish hard things that are on no one's agenda but your own
The Creative Focus Workshop is the only complete, step-by-step course and group coaching program specifically designed to help creative professionals finish their most meaningful and ambitious work in a truly sustainable way, aligned with all of who you are—no matter what your life looks like.
“It feels like I have infinite ideas”

I always felt like I was very limited. I felt I had a finite number of stories I could tell on stage. It felt like there’d be a little bit of light shining on my creativity for a brief moment, and then it was gone.
Since writing my book and this second iteration of the class, I feel like I have infinite ideas — and they’re not all limited to the subjects I thought my stories had to be about.
That’s been really exciting. It’s just this abundance. And it’s ever-present.
Cliff Fuller (Mx. Tiffany Leigh)
writer, memoirist, and performer

Cliff went from a memoir that was little more than an idea in October to a 200-page manuscript and performing an excerpt at the New York New Works Theater Festival the following March.
A musical stuck for years… performed on stage less than a year later

I had been working on a musical for several years, but I’d also gone through a lot of personal upheaval. I was a little afraid of it, because it is this huge project, and I want it to be seen really widely, and I want it to be really good. And that’s such a high bar.
I felt a little stalled. I needed a kick in the butt.
But after the One Goal module, I thought, wait a minute, I’ve invested all this time in this huge project which is, to my mind, hugely socially significant and important. And it’s almost done.
So, it’s kind of poised to leap now, and that’s really scary and exciting.
My brain’s exploding right now. But yeah, it’s going to be good. I’m really excited about going to New York.
Liz Schiller
writer and musical theater composer

Less than a year later, on September 5th in New York City, an excerpt of Liz Schiller’s musical, Look For Me, was performed at the New York New Works Theater Festival.
"I became the kind of person who writes first thing every morning.”

I actually sat down every morning and wrote, before anything else. Before mail. I paid myself first, even if it was just for 25 minutes. That’s a huge win for me. Focus on becoming the kind of person who writes first thing every morning. Then I can build from there.
I look back and I realize that my god, I was working so differently six months ago. There are things I do and tools I have that make every day really, really much better. And that turns into a good week, and that turns into a good six week sprint, and that eventually turns into a finished film.
What you will find out, like I did, is that you can read about this as much as you like. But not before you’re actually in a workshop, doing the assignments each week, having Jessica to lead all of this—that’s where you’re going to see your life being transformed. So if you’re on the fence, I would say don’t think about it, just join. And you can thank me three months from now if you take my advice.
André Hedetoft
film director (Ever Girls, Space Pirates)

Within months, André finished the Ever Girls script, the graphic novel outline, he cast all four lead actors, and international production discussions got underway.
“My creative life has flipped 180°”

I’m finally working on my dream project, and I’m getting paid to do it.
When I finished my previous project and set out to choose what to do next, I could have just repeated the same mistakes I’ve always made before I joined the Creative Focus Workshop.
I could have tried to hold onto every opportunity that came my way out of fear, and end up only finishing the safest projects with the best pay but the lowest creative rewards.
Instead, I merged a prestigious paid offer with my dream project that’s been on the backburner for years.
For the first time in my adult life, I feel like I’m consciously making my own day-to-day choices. The buzz I usually feel from participating in a week of comic workshops is what I now wake up to every day.
Lisa Frühbeis
cartoonist and graphic recorder

Read the story of how Lisa bagged her dream project by leveraging Creative Focus Workshop tools in her own words.
"I am a finisher"

I finished a huge quilt started 30+ years ago . I’ve competed 18+ open loop small quilts and have refined my studio space into a functional process based arrangement where all the things I use regularly are to hand.
I’m proud of what I’ve done. It’s a slow process and I’ve been distracted off the finishing path / starting new stuff but am back on it again, which is actually quite liberating. So, more finishes to come.
Maggie Winnall
quilter (17 quilts completed in three years after CFW)
Finally prioritizing his own work after 15 years

My One Goal project, Stepworks—”a creative playground for rhythmic storytelling”—has launched!
Before the Creative Focus Workshop, It had been 15 years since my own content was in the driver’s seat, and I wanted to find that voice again. I don’t have a problem coming up with ideas, but figuring out which ones to focus on is tough.
The focus I found by committing to a single goal, and the energy I got from pursuing the thing I actually wanted to do instead of servicing the idea debt, was tremendously helpful in making the progress I’ve made.
I came out of the workshop feeling like I wasn’t as far off from where I needed to be as I thought, I just needed some tools and encouragement to focus and push ahead.
Erik Loyer
software artist
“I've been drawing and painting almost daily ever since.”

I got a lot out of the Creative Focus Workshop this summer—Thank you!
The funny thing is that the exercise that set me free is the Capacity Audit. Looking at all of my responsibilities (day job, getting some exercise, being with my grandkid…) I immediately came to the conclusion that my capacity is 0.
Somehow, that set me free.
Instead of being hard on myself for not creating, I started to feel very proud when I etched out even a few minutes. It’s really made a big difference.
I’ve been drawing and painting almost daily ever since.
Lisa Sinicki
Marketer (who paints or writes whenever she can…)
“By the end of the week, I was writing my book like crazy. Just writing, writing, writing.”

What I love most about your approach, why it SINGS amongst such noise, is you are the first person I’ve seen to address the ways in which TIME is not the only resources to be managed when it comes to productivity and output of creative work.
Too often it felt like there were only two camps to choose from:
- Zen, minimalism, focus on life, moment to moment, don’t plan, go with the flow.
- HUSTLE FREAKING HARDER YOU LAZY $@&*$^
You have created space for a better, truer, more integrated option. One that recognizes actual real life and actual human limitations.
By the end of the week, I was writing my book like crazy. Just writing, writing, writing—without even planning to. So, thank you. I can’t say enough what a breath of fresh air you are in this space.
Isa Adney
Writer
“I gave myself a promotion”

I do performance management consulting, but it’s really hard to apply some of the things you know you can help other people with to yourself, because it’s a facilitative process. And I needed a facilitator.
I felt absolutely overwhelmed, and I had too many ideas to really get focused in on what I needed to do, and no way to consistently sort them. And I felt guilty all the time, I felt like I never deserved a break. And it felt like I was never gonna be able to grow out of it.
At first it got worse. I’ll be honest. All of a sudden I had to face what I was doing with my time. Was that ever a shock! And there was a little truth-telling that went into why I was putting in 16-hour days. And there was a little truth-telling into why I felt so out of control and overwhelmed and had no focus.
But now, I have given myself a promotion. It’s amazing how much my firm has grown and how much clarity I’ve gotten around what I do. I’m able to go and sell projects now that I would never have even attempted to follow up on as a result of what I have learned.
Jenny Trautman
strategic alignment consultant
For the first time in a decade, protecting time for his own writing

For the first time in a decade of tech job insanity, it really helped me begin to protect and prioritize creative priorities. It got me back on the path to writing regularly for myself.
I hadn’t fully recognized that my creative work is worth dedicating my time to professionally as well as creatively.
Now I’m protecting more time for writing this project as well as updating how I prioritize other things in my life. This helps me counteract my willingness to sacrifice personal goals: these are all now career goals, just with pragmatic consideration for how much income each drives.
This has disentangled me from my tendency to try to find elliptical ways to squeeze in many more projects at once.
Matt Griffin
writer, professor, producer



Finish hard things that are on no one's agenda but your own
The Creative Focus Workshop is the only complete, step-by-step course and group coaching program specifically designed to help creative professionals finish their most meaningful and ambitious work in a truly sustainable way, aligned with all of who you are—no matter what your life looks like.




















