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Where do you find good ideas? Pay attention to your attention.

The best stories come from people following their taste, diving into something that inspires them. Your taste matters.
And how do you know what your taste actually is? You have to listen to yourself, pay attention to what excites you, what you talk about.
Which idea is keeping you up at night thinking about it?
Which idea are you telling your friends about?
And then invest in it: invest your time and your attention.
Pay attention to what you pay attention to.