authentic visibility
Raise your bar for risk: do something scary and don’t die
I’ve got a vulnerability hangover. I recently finished a launch campaign for my new course on building an audience and marketing specifically tailored for creatives who (think they) loathe marketing. You might not know what I mean by a “launch campaign” (I sure didn’t, the first time I found myself running one, back in early…
Read MoreAuthentic Visibility: Growing your audience without selling your soul
The secret to becoming known for the work that you care about most without selling your soul or wasting all your time on humiliating “self-promotion”? Authentic Visibility. Let’s do a little thought experiment. Let’s say you’re working on something big. A nonfiction book about women warriors throughout history. A graphic novel about surviving brain cancer…and…
Read MoreStranger danger: What’s keeping you from building the fanbase your work deserves. [Video lesson!]
Building your fanbase means getting comfortable with the “know-like-trust” factor Don’t talk to strangers. Don’t accept a lollipop. Definitely don’t get in the car. You learned these rules when you were five, and, if you’re like most people, you probably still basically follow them. Even if you’ll talk to strangers, it makes you nervous. What if…
Read MoreWant attention for your work? You need a hook. (Video lesson!)
I admit it; like just about everyone, part of me still clings to the fantasy that if I just make awesome stuff, and keep on making more of it, somehow I’ll get discovered (how? by whom?), and my work will sell gangbusters (where? how?) without me having to lift a finger. The audience’s attention will…
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